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Category: Corporate Retreats


Winter Corporate Travel: Board Room to Bucket List

Montana Group and Corporate Travel

This week we’re reposting a blog that one of our ranchers wrote for Glacier Country Tourism, Montana by guest blogger Heather Rue, a former Ranch at Rock Creek employee. Over her career in marketing, she has produced hundreds of corporate, nonprofit and cause-marketing events and programs. Heather is active in her local community and is raising country kids, chickens and labs while soaking up all life in Montana has to offer. Read the original blog here


Throughout my career, I have had the pleasure of producing hundreds of corporate meetings and events in some of the world’s greatest destinations. While the purpose, scope and locations of these gatherings have varied, all of them were designed to inspire excellence, trust and community while nurturing new thinking about business relationships and value creation. More often than not, we aspired to showcase the event destination in a creative way, as we provided a unique and enriching experience for the attendees. As planners, we didn’t want to duplicate our company’s conference room in a different locale; we wanted to draw from the culture of the destination and inspire them through novel experiences, like skiing after a morning meeting or receiving a handmade box filled with local treats at turn down.

A group gets ready to ride a run at Discovery Ski Area in Philipsburg, Montana

Throughout the last decade, my passion for event planning and marketing has continued to blossom because of that essential, powerful ingredient—experiential travel. After living and working in many US cities, I am grateful to call Montana my home, especially since Montana is a place where travelers are instantly captured by a sense of wonder. Montana, through my lens, is an extraordinary, transformative destination for everyone from homebodies to globetrotters; a place where bucket-list experiences are checked off left and right.

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Category: Corporate Retreats


Experiential Travel: State of Play

The words “experiential travel” sound a lot more mature and serious than they need to be. The experience of traveling to The Ranch at Rock Creek should be an escape from normal routine. It should be at times exhilarating, relaxing and even a bit fantastical. It’s all fun and games.

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Children are naturally adept at play. However, it seems unreasonable that we should lose that talent during our working life, only to rediscover it during retirement. When Jim Manley bought The Ranch at Rock Creek and made it into the award-winning luxury guest ranch it is today, he had an eye on the indefinable western spark that encourages people to dream and play. He envisaged more than a traditional dude ranch that recreated the life of a working cowboy. He sought to redefine experiential travel by inspiring a state of play for every guest, child or adult.

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In fact, researchers seem to be suggesting that play is essential for adults, as well as children. NPR, Psychology Today, Scientific American and The Huffington Post have published stories about the importance of adult play. A researcher and psychiatrist Dr. Stuart Brown says,

“Play is something done for its own sake. It’s voluntary, it’s pleasurable, it offers a sense of engagement, it takes you out of time. And the act itself is more important than the outcome.”

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