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Winter Corporate Travel: Board Room to Bucket List

Montana Group and Corporate Travel

This week we’re reposting a blog that one of our ranchers wrote for Glacier Country Tourism, Montana by guest blogger Heather Rue, a former Ranch at Rock Creek employee. Over her career in marketing, she has produced hundreds of corporate, nonprofit and cause-marketing events and programs. Heather is active in her local community and is raising country kids, chickens and labs while soaking up all life in Montana has to offer. Read the original blog here


Throughout my career, I have had the pleasure of producing hundreds of corporate meetings and events in some of the world’s greatest destinations. While the purpose, scope and locations of these gatherings have varied, all of them were designed to inspire excellence, trust and community while nurturing new thinking about business relationships and value creation. More often than not, we aspired to showcase the event destination in a creative way, as we provided a unique and enriching experience for the attendees. As planners, we didn’t want to duplicate our company’s conference room in a different locale; we wanted to draw from the culture of the destination and inspire them through novel experiences, like skiing after a morning meeting or receiving a handmade box filled with local treats at turn down.

A group gets ready to ride a run at Discovery Ski Area in Philipsburg, Montana

Throughout the last decade, my passion for event planning and marketing has continued to blossom because of that essential, powerful ingredient—experiential travel. After living and working in many US cities, I am grateful to call Montana my home, especially since Montana is a place where travelers are instantly captured by a sense of wonder. Montana, through my lens, is an extraordinary, transformative destination for everyone from homebodies to globetrotters; a place where bucket-list experiences are checked off left and right.

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